[quote=apb8]
Hello,
I am conducting marketing research for a new pet care product and would really appreciate your input. I have the questions here copied and pasted. It's all anonymous and will be used solely for research purposes. Please feel free to send me a message if you have any questions. Even if you just answer a few questions, that would be very helpful!!!!
Thank you very much!
Allison
General
1. How many horses do you own?
6
2. Do you own a farm, breed horses, or just a general pet owner?
Own
3. How long have you owned horses?
4 Years
4. Do you plan to continue to own horses in 5 years?
Yes
Horse Care
1. How often does your horse get fleas/ticks?
2 horses get them constantly, April - September
2. What product do you use to protect your horse against fleas/ticks?
RepelX and Apple Cider Vinegar in Summer months
3. How often to do you use this product to effectively protect your horse?
Daily on both
4. For what reason(s) did you choose this product: low price, brand name, type of product (spray, shampoo), convenience (is it easy to use or locate), friend/family referral, organic/natural ingredients, effectiveness, other—please list
RepelX is effective. Not sure Vinegar helps
5. For what reason(s) would you switch products: lower price, brand name, type of product, convenience, friend/family referral, organic/natural ingredients, effectiveness, other—please list
Effectiveness
6. How do you get most of your pet care product information? (Internet, tv commercial, infomercial, magazine, billboards, blogs, friends/family, pet store personnel, other—please list)
Internet, Friends, Vet
7. About how many flea/tick products have you tried in the past?
4
8. What would be your biggest compliant about the flea/tick products available for horses?
Don't work
9. How much are you wiling to spend for a good flea/tick product?
If effective, not not really too much of an issue, within reason
10. About how much do you spend per month on one horse?
Too much!!!! HAHAHAHA
11. About how much of that is spent on your horse#%92s health/vet care (any non-food items)?
12. Where do you usually buy your pet supplies? (Please be specific with store, website, or catalog name)
Tractor Supply, horse.com, ValleyVet.com
Scale
1= Strongly disagree, 2= Disagree, 3=I don#%92t know, 4= Agree, 5= Strongly agree
1. I choose pet products based on price (lower priced).
4
2. I prefer brand named pet products.
2
3. I will drive further to go to a specialty pet store (Pet Smart, PetCo, etc.) to purchase pet products (instead of Wal-Mart, grocery store, etc.).
1
4. I prefer organic/natural pet products, even if the cost is more.
1